Drawing Attention

The cover of the September 2018 issue of Oregon Business magazine

In its September issue, Oregon Business magazine took on the topic of elevator maintenance and safety in an article titled “Shafted,” which noted a shortage of qualified technicians and a growing maintenance backlog as part of the reason for an increasing number of entrapments. In fact, the article became the edition’s cover story, and, as such, was the subject of much internal discussion about how to illustrate it. In a companion piece, Oregon Business Art Director Joan McGuire explained the creative process for designing the cover, which is both stark and compelling. As developers build ever higher, the issues raised in the article will have to be addressed, and the sooner, the better. This simple yet engaging cover should catch the attention of those in a position to tackle the problems.

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