EW Commercial Staff

In our continuation of the tour of the ELEVATOR WORLD offices let’s take a look at key personnel from the Commercial Division.  These are the people responsible for the advertising, marketing and sales of EW’s magazines, books, websites and other media. Several faces should be recognizable by the industry, because they travel to trade shows and meetings, but others may only be known as voices on the telephone or names in e-mail addresses.   

 tbruce                                                                                                                                         Thomas Bruce (T.Bruce) MacKinnon II, Chief Operating Officer of Elevator World, Inc., has more than 20 years of sales and management experience, with 10 years in the publishing industry. He has traveled extensively in North America, Europe, Asia and the Middle East promoting the magazine. He is the third generation to lead the company. His grandfather William C. Sturgeon founded the company in 1953, and his mother Ricia S. Hendrick is the current President. MacKinnon is currently pursuing a bachelor’s degree in international business. He enjoys running, traveling and helping his local community, and spends much of his time with his wife and six children.   E-Mail: tbruce@elevator-world.com

TriciaPatricia (Tricia) Cartee, Vice President and Director of Commercial Operations, was hired in 1979 as a Circulation Department assistant and promoted to management in 1981. Over the years, she has assumed management responsibility for the Education and Advertising departments and was promoted to Vice President in 1995.  E-Mail: tricia@elevator-world.com

BradBrad O’Guynn, Vice President of Marketing, has worked for EW since 2004. He holds a degree in Sport & Event Marketing and in Business Administration from the University of South Alabama. Before joining the company, O’Guynn worked as the Marketing Manager for a professional hockey team and served as a Regional Director for the Make-A-Wish Foundation in which he is still very active. He has authored several articles in EW and is the face that you see at all of the expos from the U.S. to China.  Brad is an Elvis fanatic, boasts an 8 handicap on the golf course (but we all know he shoots in the 90’s) and enjoys sleeping and traveling. E-Mail: brad@elevator-world.com   

lesleyLesley Kellison Hicks, Advertising Manager, came to EW in July 2005 with a background in sports marketing. Over the course of 10 years she worked in minor league hockey (the Mobile Mysticks), minor league baseball (the Quad City River Bandits, Fort Wayne Wizards and Mobile BayBears) and college athletics (Spring Hill College). The Missouri native earned a BSE degree in Physical Education from Truman State University and a master’s degree in Sports Management from Western Illinois University.  E-Mail:  lesley@elevator-world.com

scottScott O. Brown, Advertising Sales Representative, has worked in the publishing industry for 10 years in every capacity imaginable. Today, in addition to working with the sales team at ELEVATOR WORLD, he is an award-winning graphic novelist, with a feature-film adaptation of one of his comics in development at Dreamworks.  E-Mail: scott@elevator-world.com

RobinRobin Lawley is our top-notch educational sales associate and shipping guru and has been in her position since 1997.   She handles all aspects of the department, including book sales, CET®/CAT® and continuing education.  If she can not answer your question(s) then there isn’t an answer (or either she has her iPod in)!  In her spare time she enjoys the beach, playing the guitar shopping and shopping.  E-Mail:  robin@elevator-world.com

MichelleMichelle Hanks is our Subscriptions/Customer Service Specialist and has worked for EW since 1997.  If you have any problems with your subscription or if you would like to start a new one Michelle is here to help.  In addition to her circulation responsibilities she also backs up Robin on education sales.   When not at EW, her other job is raising a teenage son.  E-Mail: michelle@elevator-world.com

cleoCleo Brazile, Advertising Assistant, came to EW in 2007, with more than 20 years of managerial experience. She began working in the restaurant business in 1981, and has managed several restaurants and in retail. Her education includes corporate management training.     E-Mail: cleo@elevator-world.com

Feel free to contact any of us with questions or inquiries related to advertising, subscription services or educational products.  We are always here to help!

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