As we approach the holidays, we are reminded to count our blessings. For most of us, that’s easy to do, because our greatest gifts — friends and family — are with us to enjoy the season. Not everyone, however, is so fortunate. According to figures cited by Sweden-based IKEA, a housewares retailer best known for its do-it-yourself furniture, about three in 10 people spend their holidays away from family. To help illustrate the point, IKEA teamed up with Italian advertising agency stv DDB to create a charming commercial that features … you guessed it: a broken elevator with two strangers trapped inside. A big thank you to industry publication Ad Week for bringing the spot to our attention; watch it here on their website.