Mother Love

KONE’s mural in India’s NCR calls attention to the damage plastic waste can do to our water supply.

Manufacturing and technological advances are vital for a growing, healthy economy, but in recent years the demand for overseeing good stewardship of nature — of preserving Mother Earth — has taken the forefront. There was a time when people gave little thought to protecting the environment and our resources. It just seemed like there was an endless supply of everything, and that waste wasn’t a problem. Not anymore. Today, we’re finding out just how much damage we have done, and many companies are taking the lead in preserving and conserving. One such leader is KONE Elevator India. The wholly owned subsidiary of Finland-based KONE has launched a campaign to call attention to key environmental issues. The new program started in India’s National Capital Region (NCR), where KONE commissioned huge, outdoor murals calling attention to how discarded plastics are befouling water. Trash-filled lakes and rivers may not be the first notion for artwork, but KONE’s paintings are impossible not to look at. And, the message is clear: we must do better at preserving our environment.

“Our commitment to the society is an integral part of our value system and we, at KONE, have always engaged ourselves in various efforts to give something back to the society,” said Amit Gossain, managing director of KONE India. “As an environmentally conscious organization, this campaign is aimed at the betterment of the community through measures that will bring in sustainable development.”

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