The Animated Escalator

The artist behind this video was asked “Why did you pick this escalator?” His response follows:

First off, I was fascinated by the hypnotic movement of the escalator; it runs all day long in the same way. I wanted to break this repetition with a kind of game and let people imagine public spaces in a different way — more funny and more creative. I like to imagine this world as a place with no rules, where you can act more freely and take life less seriously. Another reason is that I wanted to mix my passion for animation with my passion for urban installation.

So, the next time you are taking the escalator just think about this video. Maybe you will experience the ride in a whole different way. Then again, maybe not; but at least you will be thinking about the Elevator World blog!