The Elevator Experiment

Have you ever thought about how people will change just to fit in? In 1962, social psychologist Solomon Asch teamed up with the television show Candid Camera to demonstrate how quickly a basic social norm (how people stand in an elevator) could be reversed using group conformity. It is pretty amazing to see all the behaviors and beliefs you could get tricked into following, via the power of social pressure. (The elevator experiment was still effective when replicated in the present day on the University of South Florida campus.  Both scenarios are presented together in the video below.)

Via Disinformation

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