Here is a recent article with the subtitle “A curious connection between altitude and goodness“.
In the first study they found that twice as many mall shoppers who had just ridden an up escalator contributed to the Salvation Army than shoppers who had just ridden the down escalator.
After reading this article give us your thoughts. Does going up make you more generous or happy? I can honestly say I have never given it a second thought. I volunteer for several charities so I will now pass this information along to them: Strategically place donation tables at the top of escalators, stairs or at 36,000 feet in a 747!